Knowing your organic keywords is vital to your website's success.
Google uses Organic Keywords to determine the nature of your website.
So, having specific keywords (which is just text on your website) will help you show up on the search engines
Why is this important?
Having Google drive people to your site for free is a great way to get extra traffic without paying for it.
Ensures you don't rank for keywords that you don't want.
If someone goes to your site and leaves immediately, Google will penalize your site, as it categorizes your site as the incorrect search result.
Knowing what keywords you rank for allows you to be more conscious of what needs attention on your site.
You will be able to create better copy for your website and blogs, generating more interest from your readers, and driving more organic traffic to your site. It will help you form a concise and calculated plan.